CRESCO CONSULTING
When Paul began shaping Cresco Consulting, his cybersecurity marketing agency, he was intent on moving away from the visual language that dominates much of the sector. Rather than relying on familiar, hard-edged motifs - padlocks, shields, circuit boards - the aim was to create an identity rooted in naturalism and a realisation of the brand's latin meaning, "I grow". The brief called for something natural yet refined, positioning Cresco as a partner focused on sustainable credibility rather than a chaser of fleeting trends.
The name Cresco is rooted in the Latin word for “I grow,” which perfectly aligns with Paul’s focus on helping cybersecurity companies expand their reach. By choosing an olive tree specifically, we not only reference that Paul's Italian heritage but also draw upon the olive tree’s universal symbolism of peace and prosperity.
The new brand identity for Cresco has already garnered enthusiastic feedback. Clients and partners alike appreciate its unique blend of organic design and the refined touch of Paul’s Italian heritage. Most importantly, the branding gives Cresco a distinctive presence in the cybersecurity marketing space - precisely what Paul set out to achieve.
When I set up my cyber security marketing consultancy, I needed a brand identity that would be relevant, distinctive and beautiful. Michael supplied all three attributes and was a delight to work with.
