CREATE YOUR VISION

CREATE YOUR VISION

CREATE YOUR VISION

CREATE YOUR VISION

WEB DEVELOPMENT

BY BRUCCIANI STUDIOS

Degree Architecture is your partner in crafting timeless, functional, and visually striking spaces. We blend innovative design with precision to bring projects to life that reflect your brand and vision.

WEB DEVELOPMENT

BY BRUCCIANI STUDIOS

Degree Architecture is your partner in crafting timeless, functional, and visually striking spaces. We blend innovative design with precision to bring projects to life that reflect your brand and vision.

Modern timber-clad residence with horizontal wood facade and geometric volumes set on manicured lawn
Contemporary wooden architecture featuring natural cedar cladding and floor-to-ceiling glazing

WATTS 1874

THE STORY

THE STORY

Before founding Brucciani Studios, I worked at Watts 1874, where rebuilding and developing their Shopify website became one of my core responsibilities. Over a focused two-year period, I reshaped the site into the heart of the brand’s digital presence; working end-to-end from front-end design to back-end structure and organising more than 850 SKUs from the brand’s 150-year catalogue.

A large part of that work was about being discovered by new audiences. By rethinking site structure and SEO from the ground up, the website saw a 700% increase in traffic over two years. The changes weren’t flashy, but they were deliberate. I focused on making the site clearer to navigate, easier to manage internally and far more visible in Google search. Over time, it naturally became an online showroom, supporting client conversations, press enquiries and event RSVPs without needing a patchwork of separate tools.

Modern interior entrance with floor-to-ceiling glass walls and warm timber cladding overlooking landscape
Modern interior entrance with floor-to-ceiling glass walls and warm timber cladding overlooking landscape
Minimalist living space featuring oak flooring, timber wall panels and panoramic windows with natural light.
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Alongside this, I tied the website closely to email and content. By aligning bi-weekly newsletters, launches, and storytelling with what lived on the site, we doubled newsletter subscribers and increased engagement by 300%. That experience now shapes everything I do at Brucciani Studios - building websites as living systems that support growth, storytelling and real-world use, not just something that looks good on launch day.